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Meet Our CEO

“There is nothing like a dream to create the future, for it belongs to those who prepare for it today!”

Nader Mustafa A. Bassit


  • A 47 years old Egyptian and proud father of three boys (22,18 and 10 years old). Graduated from the faculty of commerce and business administration, Helwan university at the age of 20. started his own car trading business at the age of 16, joined Xerox company at the age of 18 parallel to his studies, and then P&G for 9 years right after graduation, working in all of the ME & parts of Europe in different management capacities. Parallel to P&G, lectured at the AUC & LCC an after-marketing diploma for postgrads as well as becoming a senior corporate global P&G trainer. Worked for the Danone group for 8 years across the world in senior executive and board roles, before heading Savola group’s business in Egypt/Libya/Iraq then globally for business development and mergers & acquisitions. Was and currently is a board member of several companies and investment forums. An active member of Dubai Angels Investors. Started several companies and investments in Egypt and in the GCC in the fields of FMCG, F&B, Distribution, Retail, and Real Estate. 

  • Currently, Co-Founder, board member, and CEO of Wakira Investments in UAE, KSA (specializing in M&A and restaurant operations), Co-founder & Managing Partner of Orchestra Investments in UAE (specializing in orchestrating business relationships with Egyptian businessmen) and Founder & CEO of NAB Group in Egypt. Nader runs the companies assisted by strong well-selected autonomous talents wearing both operational and investment hats.

  • Speaker and panelist at some of the industry’s key forums (Gulf Food, GRIF, MERA,…)

  • Recently established NAB Group as the exclusive franchisee for Subway in Egypt

  • LinkedIn
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